In April 2022, we embarked on a journey to build a Creative Lab which would fuel curiosity and simplify communication for brands backed by research and innovation. Our founder Prerita, along with some of the brightest creatives, set out on a path that blended her family’s scientific background and her personal quest for design and art. Her decade-long experience working in the new media and public sectors became a stepping stone in this journey. The idea of building brands with SciArt emerged out of our quest to experiment and help simplify bizarre concepts for brands and their end consumers. Since 2022, we have commissioned projects across 8 countries, including India, and have created unique brand experiences through memorabilia, collaterals, interactive designs, installations, artistic interventions in packaging design and SciArt-driven brand strategies.