Arise Ventures
Branding
Visual Identity
Collateral Design

About the Brand
Problem Statement
Arise Ventures entered a critical growth phase where its brand needed to evolve to reflect its ambition and values. While the firm had a clear mission and strong leadership, its visual identity lacked the coherence required to unify its presence across platforms and stakeholders.
The existing brand system offered limited recall and did not fully express the deep-rooted connection with its sister firm, StrongHer Ventures. What was needed was a thoughtful evolution—one that could weave Arise’s unique voice into a cohesive, future-ready identity while honoring its legacy and ecosystem.
Creative Solution
For Arise Ventures, the rebrand began with a single idea—what does it mean to “back the bold”? At PurpleBlue House, we translated that into a living visual identity rooted in movement, momentum, and moonshots. At its heart was a new logomark: a ripple, symbolizing bold capital fueling bold founders and scalable innovation.
Grounded in deep stakeholder interviews, our approach uncovered the mindset driving Arise. This informed a design system of gradients and constellation-inspired elements, reflecting scale, guidance, and interconnectedness. The visual language is future-ready and fearless—bold enough to command attention, yet polished for boardrooms and global stages.
From stage banners to social media templates, every touchpoint was infused with clarity and confidence. The typography was assertive yet balanced, and the palette—a warm, gradient-rich spectrum—struck the right tone between credibility and vision.
More than a redesign, this was the creation of a visual world that moves with Arise’s mission. A world where every detail speaks one truth: bold is just the beginning
About the Brand
Problem Statement
Arise Ventures entered a critical growth phase where its brand needed to evolve to reflect its ambition and values. While the firm had a clear mission and strong leadership, its visual identity lacked the coherence required to unify its presence across platforms and stakeholders.
The existing brand system offered limited recall and did not fully express the deep-rooted connection with its sister firm, StrongHer Ventures. What was needed was a thoughtful evolution—one that could weave Arise’s unique voice into a cohesive, future-ready identity while honoring its legacy and ecosystem.
Creative Solution
For Arise Ventures, the rebrand began with a single idea—what does it mean to “back the bold”? At PurpleBlue House, we translated that into a living visual identity rooted in movement, momentum, and moonshots. At its heart was a new logomark: a ripple, symbolizing bold capital fueling bold founders and scalable innovation.
Grounded in deep stakeholder interviews, our approach uncovered the mindset driving Arise. This informed a design system of gradients and constellation-inspired elements, reflecting scale, guidance, and interconnectedness. The visual language is future-ready and fearless—bold enough to command attention, yet polished for boardrooms and global stages.
From stage banners to social media templates, every touchpoint was infused with clarity and confidence. The typography was assertive yet balanced, and the palette—a warm, gradient-rich spectrum—struck the right tone between credibility and vision.
More than a redesign, this was the creation of a visual world that moves with Arise’s mission. A world where every detail speaks one truth: bold is just the beginning
Rebranded bold capital with a ripple of fearless design and strategic clarity. From constellation cues to a confident logomark, Arise now radiates momentum across every medium.
