World Forum for Education
Branding
Strategy
Digital Collateral
About the Brand
BEST Innovation University (BEST IU), envisioned as a forward-looking institution for creativity and innovation, sought to extend its impact beyond the campus and into the global education landscape. To realise this vision, the World Forum for Education (WFE) was launched as a policy lab and international hub for dialogue, innovation, and knowledge exchange under the aegis of BEST IU.
Problem Statement
BEST Innovation University (BEST IU) sought to extend its impact beyond the campus by positioning the World Forum for Education (WFE) as a credible and vibrant international platform.
The challenge was twofold: for BEST IU, it was about translating its ethos of creativity and innovation into a global voice; for WFE, it was about building an identity that connects academic excellence with international collaboration while actively engaging diverse stakeholders across the education ecosystem.
Creative Solution
PurpleBlue House partnered with BEST IU to shape and scale this initiative through a comprehensive strategy that blended creative identity, content communication, and community building.
We worked on brand positioning, visual identity, and social media storytelling aligned with BEST IU’s mission. Alongside, we created vibrant engagement platforms, virtual events, peer-to-peer roundtables, and knowledge-sharing circles that nurtured an active and connected community.
This integrated approach has established a strong identity for the forum while amplifying the university’s role as a catalyst for innovation and progress in education worldwide.
About the Brand
BEST Innovation University (BEST IU), envisioned as a forward-looking institution for creativity and innovation, sought to extend its impact beyond the campus and into the global education landscape. To realise this vision, the World Forum for Education (WFE) was launched as a policy lab and international hub for dialogue, innovation, and knowledge exchange under the aegis of BEST IU.
Problem Statement
BEST Innovation University (BEST IU) sought to extend its impact beyond the campus by positioning the World Forum for Education (WFE) as a credible and vibrant international platform.
The challenge was twofold: for BEST IU, it was about translating its ethos of creativity and innovation into a global voice; for WFE, it was about building an identity that connects academic excellence with international collaboration while actively engaging diverse stakeholders across the education ecosystem.
Creative Solution
PurpleBlue House partnered with BEST IU to shape and scale this initiative through a comprehensive strategy that blended creative identity, content communication, and community building.
We worked on brand positioning, visual identity, and social media storytelling aligned with BEST IU’s mission. Alongside, we created vibrant engagement platforms, virtual events, peer-to-peer roundtables, and knowledge-sharing circles that nurtured an active and connected community.
This integrated approach has established a strong identity for the forum while amplifying the university’s role as a catalyst for innovation and progress in education worldwide.
Reimagined education’s global voice with a bold, unifying identity. The brand now inspires leaders to rethink learning for the next generation.
