American Chemical Society
American Chemical Society is one of the world’s largest scientific organisations with more than 173,000 individuals in our global community across 140 countries. On a mission to advance the broader chemistry enterprise and its practitioners for the benefit of Earth and all its people. They envision is to improve people’s lives through the transforming power of chemistry.
Problem Statement
The American Chemical Society wanted to have a digital presence in the form of a microsite for their International Student Chapter at the Indian Institute of Science, Bangalore. They wanted the website to showcase the importance of Student Chapters.
Creative Solution
To elevate the American Chemical Society's (ACS) student chapter microsite, we crafted a design that embodied global appeal while resonating with its primary audience—students.
The hero image, an illustration-based concept, seamlessly integrated the periodic table, DNA structures, and lab equipment, symbolizing the essence of ACS.
We also envisioned a functional yet impactful journal. Divider pages within the journal highlighted ACS’s four unique offerings, creating a cohesive narrative around its purpose.
