Snow Leopard Trust
Campaign
Digital Collateral
Communciation Strategy
About the Brand
Snow Leopard Trust is a global conservation organisation working to protect snow leopards and the fragile mountain ecosystems they inhabit. Its work extends beyond species protection, addressing the interdependence of wildlife, climate, water systems, and mountain communities across some of the world’s most remote regions.
Problem Statement
While Snow Leopard Trust had strong credibility and impact on the ground, its digital presence was largely centred around awareness moments tied to key calendar days. The opportunity was to move beyond event-led visibility and build a clear, participatory brand narrative, one that could engage younger audiences, mobilise institutions, and translate conservation from a distant cause into a shared, actionable responsibility.
Creative Solution
We repositioned how Snow Leopard Trust shows up digitally, shifting from moment-led awareness to a participatory, ecosystem-driven brand narrative. Our work combined content strategy, science communication, design, messaging architecture, and community participation, translating complex conservation science into clear, action-oriented storytelling.
At the core was #23for23, a Snow Leopard Day campaign built on low-barrier participation. The campaign activated a diverse coalition of stakeholders, governments, multilateral institutions, conservation bodies, armed forces personnel, wildlife experts, and public voices, driving meaningful cross-border engagement. Amplification from the Ministry of Environment, Forest and Climate Change (India), Press Information Bureau (India), the United Nations, and UN Environment Programme (UNEP) anchored the narrative within global policy and climate conversations.
Cultural voices such as Dia Mirza and Jubin Nautiyal helped bridge institutional authority with public participation. The narrative travelled across South Asia, Central Asia, Europe, and the UK, with engagement from the Governments of Kyrgyzstan and Bhutan, the Embassy of India in Bishkek, and the UK Embassy in Mongolia, alongside conservation organisations including NABU (Germany), WWF Mongolia, and the Global Snow Leopard & Ecosystem Protection Program.
Through human-centred design and responsible science communication, we moved away from crisis-led messaging toward conservation as an everyday practice, expanding the story from species protection to the mountain ecosystem as a living system, and building a cohesive digital presence that sustains relevance beyond campaign moments.
About the Brand
Snow Leopard Trust is a global conservation organisation working to protect snow leopards and the fragile mountain ecosystems they inhabit. Its work extends beyond species protection, addressing the interdependence of wildlife, climate, water systems, and mountain communities across some of the world’s most remote regions.
Problem Statement
While Snow Leopard Trust had strong credibility and impact on the ground, its digital presence was largely centred around awareness moments tied to key calendar days. The opportunity was to move beyond event-led visibility and build a clear, participatory brand narrative, one that could engage younger audiences, mobilise institutions, and translate conservation from a distant cause into a shared, actionable responsibility.
Creative Solution
We repositioned how Snow Leopard Trust shows up digitally, shifting from moment-led awareness to a participatory, ecosystem-driven brand narrative. Our work combined content strategy, science communication, design, messaging architecture, and community participation, translating complex conservation science into clear, action-oriented storytelling.
At the core was #23for23, a Snow Leopard Day campaign built on low-barrier participation. The campaign activated a diverse coalition of stakeholders, governments, multilateral institutions, conservation bodies, armed forces personnel, wildlife experts, and public voices, driving meaningful cross-border engagement. Amplification from the Ministry of Environment, Forest and Climate Change (India), Press Information Bureau (India), the United Nations, and UN Environment Programme (UNEP) anchored the narrative within global policy and climate conversations.
Cultural voices such as Dia Mirza and Jubin Nautiyal helped bridge institutional authority with public participation. The narrative travelled across South Asia, Central Asia, Europe, and the UK, with engagement from the Governments of Kyrgyzstan and Bhutan, the Embassy of India in Bishkek, and the UK Embassy in Mongolia, alongside conservation organisations including NABU (Germany), WWF Mongolia, and the Global Snow Leopard & Ecosystem Protection Program.
Through human-centred design and responsible science communication, we moved away from crisis-led messaging toward conservation as an everyday practice, expanding the story from species protection to the mountain ecosystem as a living system, and building a cohesive digital presence that sustains relevance beyond campaign moments.
Partnered with Snow Leopard Trust to lead #23for23, shifting from awareness to participatory conservation and reframing species protection as everyday ecosystem action.
