Our approach was to craft packaging that would be as meaningful as the products inside. We discovered a beautiful connection between the ancient Bhil Art of India and Australia’s Aboriginal Art, both of which tell stories of nature, healing, and the human spirit. By weaving elements from both art forms, we created a design that wasn’t just visually striking, but deeply symbolic. Each Earthy Souls package became a canvas, where earthy tones met brighter, modern colours to symbolise wellness and vitality. The intricate patterns echoed the brand’s commitment to holistic healing, while the fusion of two cultural heritages made the packaging itself a story; a bridge between India and Australia, the ancient and the modern.

This project was brought to life in collaboration with Agneesha Art Studio and MeMeraki, whose artistry and expertise played an integral role in translating this vision into reality.