Kanti Sweets
Branding
Illustrations
Print Design
About the Brand
Kanti Sweets is a traditional sweet brand established in 1957 when Pandit Jyoti Swarup Sharma started 'Kanti Sweet Meat Stall'. Currently a family-owned business, Kanti Sweets has over 120 stores in Bengaluru and Mysuru. They are one of the few sweet makers to have an ISO certification and a unique hi-tech Mithai Lab.
Problem Statement
To To explore storytelling formats for the website and a brochure which connects the brand with Indian traditions and culture and highlights the brand legacy. storytelling formats for the website and a brochure which connects the brand with Indian traditions and culture and highlights the brand legacy.
Creative Solution
We realised that a traditional brochure couldn’t capture Kanti Sweets
remarkable legacy. We envisioned creating lasting brand assets. Enter ‘The Sihi Journal,’ a unique blend of tradition and modernity. Some watercolour illustrations were incorporated to infuse the design with a traditional aesthetic, while maintaining a contemporary touch.
We began with Kanti Sweets’ humble beginnings and transformed the journal into iconic symbols of Karnataka, such as a Kathakali dancer and a decorated elephant, deeply connecting the brand with its roots. However, it needed a personal connection. So, we added a nostalgic excitement, turning the journal into an interactive experience that goes beyond mere storytelling.
About the Brand
Kanti Sweets is a traditional sweet brand established in 1957 when Pandit Jyoti Swarup Sharma started 'Kanti Sweet Meat Stall'. Currently a family-owned business, Kanti Sweets has over 120 stores in Bengaluru and Mysuru. They are one of the few sweet makers to have an ISO certification and a unique hi-tech Mithai Lab.
Problem Statement
To To explore storytelling formats for the website and a brochure which connects the brand with Indian traditions and culture and highlights the brand legacy. storytelling formats for the website and a brochure which connects the brand with Indian traditions and culture and highlights the brand legacy.
Creative Solution
We realised that a traditional brochure couldn’t capture Kanti Sweets
remarkable legacy. We envisioned creating lasting brand assets. Enter ‘The Sihi Journal,’ a unique blend of tradition and modernity. Some watercolour illustrations were incorporated to infuse the design with a traditional aesthetic, while maintaining a contemporary touch.
We began with Kanti Sweets’ humble beginnings and transformed the journal into iconic symbols of Karnataka, such as a Kathakali dancer and a decorated elephant, deeply connecting the brand with its roots. However, it needed a personal connection. So, we added a nostalgic excitement, turning the journal into an interactive experience that goes beyond mere storytelling.
Gave a heritage sweet brand a delicious makeover with bold illustrations and fresh storytelling. Tradition meets modern flair at every touchpoint.
