India Global Forum
Branding
Visual Identity
Event Collateral
About the Brand
India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity. We are uniquely placed to understand the political, economic, and cultural nuances of those wanting to enter the Indian market and those wanting to go global.
Problem Statement
The brand awareness campaigns needed to be enhanced with a refined brand positioning across channels - newsletters, LinkedIn and X.
Creative Solution
Since early 2022, we’ve partnered with India Global Forum (IGF) to build a brand system that integrates creative storytelling, content precision, and strategic communication. Our goal was to elevate IGF’s presence across India, the UK, and the Middle East by translating its voice into tangible, impactful touchpoints.
At the core of our creative strategy, we developed cohesive campaign concepts, a consistent verbal identity, and event storytelling formats that reflected IGF’s role as a platform for global leadership and dialogue.
Through content, we enabled platform-specific storytelling, crafting speaker-driven narratives, scripting videos, and designing newsletters and social media formats that were interactive, informative, and engaging.
On the communication front, we shaped thought leadership pieces, sponsor kits, and media kits that helped sharpen IGF’s positioning across stakeholders, partners, and global media.
By aligning these three facets - creative, content, and communication, we’ve helped IGF strengthen its voice across borders, audiences, and formats, reinforcing its identity as a powerful platform for global conversations.
About the Brand
India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity. We are uniquely placed to understand the political, economic, and cultural nuances of those wanting to enter the Indian market and those wanting to go global.
Problem Statement
The brand awareness campaigns needed to be enhanced with a refined brand positioning across channels - newsletters, LinkedIn and X.
Creative Solution
Since early 2022, we’ve partnered with India Global Forum (IGF) to build a brand system that integrates creative storytelling, content precision, and strategic communication. Our goal was to elevate IGF’s presence across India, the UK, and the Middle East by translating its voice into tangible, impactful touchpoints.
At the core of our creative strategy, we developed cohesive campaign concepts, a consistent verbal identity, and event storytelling formats that reflected IGF’s role as a platform for global leadership and dialogue.
Through content, we enabled platform-specific storytelling, crafting speaker-driven narratives, scripting videos, and designing newsletters and social media formats that were interactive, informative, and engaging.
On the communication front, we shaped thought leadership pieces, sponsor kits, and media kits that helped sharpen IGF’s positioning across stakeholders, partners, and global media.
By aligning these three facets - creative, content, and communication, we’ve helped IGF strengthen its voice across borders, audiences, and formats, reinforcing its identity as a powerful platform for global conversations.
Redesigned the identity of a global dialogue platform with gravitas and clarity. The new brand system signals ambition, diversity, and global reach.
