Sunburst
Sunburst Microgreens is driven by the passion for providing the freshest, most flavorful, and nutrient-rich microgreens available. We are on a mission to redefine your culinary experience and promote your overall well-being through the power of microgreens.
Problem Statement
Define the brand identity and communication strategy for the brand launch and packaging designs.
Creative Solution
To define the branding for Sunburst Microgreens and Plants, we dove deep into secondary research, analysing industry trends and competitors. We chose a neutral colour palette with fresh greens, complemented by lively pops of blue and orange, creating a warm and welcoming vibe.
Sunburst aimed to evoke feelings of invitation and relatability, and we achieved this by crafting a brand identity that feels familiar and approachable. With simple visuals and a friendly tone, we positioned Sunburst as a go-to source for fresh, high-quality microgreens.
