Fermentech Labs
Fermentech Labs, a biotechnology startup backed by IIT Roorkee, is at the forefront of sustainable innovation in India. The company's patented technology transforms agricultural and industrial waste into valuable products, revolutionising waste management and industrial production.
Problem Statement
Fermentech Labs faced the challenge of standing out in the evolving biotech sector while communicating the innovative nature of its patented technology. The task was to differentiate the company and showcase its sustainable waste solutions, ensuring that the brand was recognised as a leader in bringing advancements to the industry.
Creative Solution
Encouraged by India's rich heritage of innovation and science, we implemented a comprehensive brand strategy to revitalise the company's image. Our narrative emphasised the company's role in addressing pressing environmental challenges while creating opportunities. The tagline, "Where Waste Becomes Potential," encapsulates the essence of a SciArt movement.
The logo combines nature (represented by a wheat stalk) and technology (represented by fermentation bubbles), signifying sustainable creation. The primary green colour signifies the company's dedication to sustainability. The secondary colours represent the diverse range of heterogeneous products. To reinforce the brand's identity, we developed a suite of brand collateral, including brochures and standees, conveying their unique value proposition and commitment to positioning them as a leader in India's biotech industry.
