BellaVita
Branding
Visual Identity
Packaging Design
About the Brand
BellaVita is a fragrance-forward lifestyle brand that empowers individuals to embrace their true essence with confidence, energy, and style. Drawing on a hero-like spirit—with a jester’s wit—it crafts premium experiences across fragrance and personal care, while making luxury accessible to all.
BellaVita champions self-expression, resilience, and authenticity, offering meticulously designed products that inspire ambition without the premium ego.
Problem Statement
Despite living in a time of individual empowerment and personal branding, most fragrance and lifestyle brands continued to project a one-size-fits-all image of aspiration—polished, aspirational, but impersonal. They were seeking to meet the needs of the bold, resilient, everyday achiever who wants more than just another expensive bottle or bland slogan.
BellaVita recognised the need for a new kind of premium—one that didn’t ask consumers to choose between quality and authenticity, confidence and relatability, luxury and accessibility.
Creative Solution
Rooted in the spirit of a hero, with just enough mischief to keep things fun like a Jester, BellaVita was created for those who take life head-on and make it look good doing it. Every touchpoint inspires confidence without pretence. From empowering lines like “Live Bold, Live BellaVita” to typography that walks with a confident stride, the brand carries the same energy it seeks to ignite. Craftsmanship was non-negotiable — long-lasting fragrances, aesthetic precision — but the ego was stripped away. BellaVita doesn’t sell aspiration; it sells alignment with the drive, resilience, and individuality of its audience. The tone? Unfiltered yet polished. Playful with purpose. A voice that reminds you of your potential—not by shouting, but by handing you the mic. Visually, BellaVita rejects bland minimalism for a palette that celebrates personality: deep blacks, elegant golds, and bursts of vibrant colour. BellaVita isn’t just a name on a bottle. It’s a call to show up boldly, crush your goals, and maybe wink while doing it. Because real luxury isn’t proven — it’s lived.
About the Brand
BellaVita is a fragrance-forward lifestyle brand that empowers individuals to embrace their true essence with confidence, energy, and style. Drawing on a hero-like spirit—with a jester’s wit—it crafts premium experiences across fragrance and personal care, while making luxury accessible to all.
BellaVita champions self-expression, resilience, and authenticity, offering meticulously designed products that inspire ambition without the premium ego.
Problem Statement
Despite living in a time of individual empowerment and personal branding, most fragrance and lifestyle brands continued to project a one-size-fits-all image of aspiration—polished, aspirational, but impersonal. They were seeking to meet the needs of the bold, resilient, everyday achiever who wants more than just another expensive bottle or bland slogan.
BellaVita recognised the need for a new kind of premium—one that didn’t ask consumers to choose between quality and authenticity, confidence and relatability, luxury and accessibility.
Creative Solution
Rooted in the spirit of a hero, with just enough mischief to keep things fun like a Jester, BellaVita was created for those who take life head-on and make it look good doing it. Every touchpoint inspires confidence without pretence. From empowering lines like “Live Bold, Live BellaVita” to typography that walks with a confident stride, the brand carries the same energy it seeks to ignite. Craftsmanship was non-negotiable — long-lasting fragrances, aesthetic precision — but the ego was stripped away. BellaVita doesn’t sell aspiration; it sells alignment with the drive, resilience, and individuality of its audience. The tone? Unfiltered yet polished. Playful with purpose. A voice that reminds you of your potential—not by shouting, but by handing you the mic. Visually, BellaVita rejects bland minimalism for a palette that celebrates personality: deep blacks, elegant golds, and bursts of vibrant colour. BellaVita isn’t just a name on a bottle. It’s a call to show up boldly, crush your goals, and maybe wink while doing it. Because real luxury isn’t proven — it’s lived.
Bottled boldness with a wink—luxury reimagined for the self-made hero. BellaVita struts with swagger, mixing elegance with unfiltered personality across every touchpoint.
