Back to Roots

Branding

Storytelling

Cultural Identity

About the Brand

Back to Roots is dedicated to curating immersive, authentic travel experiences that reconnect you with the heart and soul of India. With a deep understanding of the Indian diaspora’s unique needs, they offer end-to-end travel solutions that go beyond just sightseeing. From personalised itineraries to localised recommendations, guiding you at every step of the journey.

As your trusted guide, Back to Roots aims to be your partner in exploring India's hidden gems, fostering a sense of belonging, and empowering you to embrace your heritage with pride.

Problem Statement

The Indian diaspora experience a widespread dissatisfaction with misleading travel information. The existing travel industry offerings fail to address the emotional and personal nature of these journeys. The diaspora seeks a trusted partner who can offer personalised, end-to-end travel services. With varied preferences—older generations prioritising heritage, while younger generations seek adventure— there is a clear gap in the market for a travel brand that can bridge these needs and offer seamless and meaningful travel experiences.

Creative Solution

Our journey initiated with a pilgrimage, not to physical places, but into the hearts of the Indian diaspora. Stories of lasting and shattered identities through intimate focus group discussions (FGDs), giving rise to the phrase Back to Roots, which promises homecoming. The logo, inspired by iconic Indian landmarks, captures the essence of heritage, while the vibrant colours—Peacock Blue, Sky Blue, Teal, Saffron, and Gold—reflect the soul of India. The tagline, “Unveiling India’s Soul. Your Heritage, Your Story” promotes a sense of belonging. Every bit and piece, from social media designs to brochures, reconnects hearts with their heritage; a story whispered in the wind, promising a journey home.

About the Brand

Back to Roots is dedicated to curating immersive, authentic travel experiences that reconnect you with the heart and soul of India. With a deep understanding of the Indian diaspora’s unique needs, they offer end-to-end travel solutions that go beyond just sightseeing. From personalised itineraries to localised recommendations, guiding you at every step of the journey.

As your trusted guide, Back to Roots aims to be your partner in exploring India's hidden gems, fostering a sense of belonging, and empowering you to embrace your heritage with pride.

Problem Statement

The Indian diaspora experience a widespread dissatisfaction with misleading travel information. The existing travel industry offerings fail to address the emotional and personal nature of these journeys. The diaspora seeks a trusted partner who can offer personalised, end-to-end travel services. With varied preferences—older generations prioritising heritage, while younger generations seek adventure— there is a clear gap in the market for a travel brand that can bridge these needs and offer seamless and meaningful travel experiences.

Creative Solution

Our journey initiated with a pilgrimage, not to physical places, but into the hearts of the Indian diaspora. Stories of lasting and shattered identities through intimate focus group discussions (FGDs), giving rise to the phrase Back to Roots, which promises homecoming. The logo, inspired by iconic Indian landmarks, captures the essence of heritage, while the vibrant colours—Peacock Blue, Sky Blue, Teal, Saffron, and Gold—reflect the soul of India. The tagline, “Unveiling India’s Soul. Your Heritage, Your Story” promotes a sense of belonging. Every bit and piece, from social media designs to brochures, reconnects hearts with their heritage; a story whispered in the wind, promising a journey home.

Created a brand identity for Back to Roots that resonates with the diaspora's longing for connection. A storytelling approach that invites exploration and celebrates cultural roots.