Observer Research Foundation
Observer Research Foundation (ORF) is an independent global think tank based in Delhi, India. The foundation has three centres in Mumbai, Chennai and Kolkata. ORF started out with the objective of dealing with internal issues of the economy in the wake of the 1990s reforms. However, today its mandate extends to security and strategy, governance, environment, energy and resources, economy and growth.
Problem Statement
A new design approach towards creating distinct identities for global events which take into account the key communication target stakeholders, leaders and delegates.
Creative Solution
The Observer Research Foundation (ORF), a leading global think tank, sought to elevate the visual identity of their global events, spanning from New York to Jakarta and Kigali. Our goal was to design assets that not only reflected the theme of each event but also captured ORF's intellectual influence on the global stage. We meticulously crafted an array of designs, from striking posters to engaging digital assets, ensuring that every element aligned with ORF’s brand identity and spoke to its diverse, international audiences.
By blending thoughtful design with strategic messaging, we created visuals that enhanced ORF's presence at each location, helping them engage global audiences and reinforce their role as a thought leader in international discussions.
